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Matching Business Cards To Stationery

Letterhead is often accompanied by matching business cards. Business cards often introduce your company for the first time. It is important that your business cards and letterhead share similar design components to cement your company's branding. Colors and fonts should complement your letterhead exactly, but you can add elements like photographs and other graphics to enliven the appearance of the business card.

After you've distributed your business cards at a trade show or other networking event, following up the next day with a note on matching letterhead will solidify your company's image. Consider your business cards and letterhead as two separate brand impressions. Engaging the customer at each point in their buying process dramatically improves your chances of a conversion. Multiple brand impressions are important in any marketing plan, no matter what kind or size of company you have.